In this brief iMedia Kentucky interview, game designer Jane McGonigal describes the explosion of opportunities in games designed and carried out in real life, not on-screen.
Like smokestacks of another age, such games signal the 21st production of another valuable resource, good experiences. Experience design is valuable to schools, manufacturing, health care, tourism and travel or any industry, really, where happy clients and customers are needed.
Collaborating via games can also help develop new scenarios and contribute in general to the knowing enterprise. And, finally, software derived from good game design, as she points out, is used in businesses to improve teamwork.
Jane McGonigal recently spoke a the 2008 IdeaFestival in Louisville, where she described alternate reality games as "happiness engines".








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