iMedia: "The Design of Business"

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October 19, 2009

"The Design of Business"

In a BusinessWeek excerpt from his new book, Roger Martin, Dean of the Rotman School of Management, writes that its breakthroughs followed by efficiencies that drive innovation and long-lived business success. In contrast, too many organizations "privilege analysis over intuition and mastery over originality."

His new book, Design of Business: Why Design Thinking Is the Next Competitive Advantage is available for pre-order at Amazon.

Posted on October 19, 2009 at 07:28 AM | Permalink

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