[Cross-posted from the IdeaFestival] A pioneering car company founded on green ideas in the early 1990's may find that consumer thrift in 2009 will make it profitable. Zipcar doesn't ask people not to drive. "It urges them not to own".
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March 10, 2009
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Leading Ideas
Aerospace engineering graduate students at the University of Maryland's Clark School of Engineering have learned how to apply the maple seed's unique design to devices that can hover in emergency situations. Image:
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Fail fast; fail well. In business, as in life, failure can be used for good. Image credit: Behrooz Nobakht
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I don't know how effective that strategy would be. Don't own means, don't drive. I don't get it.
Posted by: Ruth Yvalla | March 12, 2009 at 09:31 AM