Pssst. Want to make a bundle?
In its latest issue, Rotman Magazine, the Rotman School of Management's award winning quarterly publication, tackles a number of themes related to the future of capital. There is, in particular, an outstanding piece on expanding financial performance measurements to capture the wealth creating asset too commonly ignored by traditional accounting - talent:
Why, then – despite evidence that intangibles are the source of wealth in the 21stcentury – do companies tightly control discretionary spending on these assets? Why are advertising, R&D, new product development, training and development and knowledge creation almost always expensed on a ‘what-we-can-afford’ basis?
"Financial Performance Measurementfor the 21stCentury" is highly recommended if you get the time.








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